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Flowerbomb Tiger Lily Eau de Parfum is the fifth-ranked new women’s launch of 2024, per the brand.
Viktor&Rolf Fragrances has entered the Amazon Premium Beauty Store.
Fragrance lovers can now shop the Flowerbomb, Spicebomb and Good Fortune Collections.
Officials say the launch of Viktor&Rolf Fragrances in the Amazon Premium Beauty Store marks a pivotal moment for the 31-year-old brand in the digital retail space. Via Amazon Premium Beauty, the brand aims to engage with more Gen Z customers. The luxury fragrance market segment is +18.5% year-to-date overall, with women’s fragrance +14% and men’s fragrance +29%, per the brand.
The increase in the market segment can be attributed to momentum from a younger customer, as shown by the top fragrance launches of 2024, including Flowerbomb Tiger Lily Eau de Parfum, the fifth-ranked new women’s launch of 2024, per the brand. The juice reflects current rising fragrance trends including fruity florals, coconut perfumes and transportive fragrances.
“Launching in the Amazon Premium Beauty Store marks a significant milestone for Viktor&Rolf Fragrances,” said Tory Diamond, general manager of Luxe Fragrances at L’Oréal Luxe. “Our presence on Amazon allows us to better serve a wider range of fragrance customers. By offering a seamless and luxurious shopping experience, we are making Viktor&Rolf fragrances more accessible than ever before and allowing us to expand our reach to Amazon’s large and diverse customer base. We are excited to connect with new audiences and introduce them to the spectacular world of Viktor&Rolf Fragrances.”
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